Outdoor –
Mammut Sports Group

The Outdoor (Mammut) segment generated net revenue of CHF 117.9 million (previous year: CHF 111.1 million). On a comparable basis, net revenue increased by 6.9%. Revenue increased in all regions, although the basis for comparison was high thanks to successful product launches in the first half of 2018. The operating result amounted to CHF –5.3 million (previous year: CHF –6.4 million), giving an EBIT margin of –4.5% (–5.8%). The expected operating loss in the seasonally weaker first half of the year was further reduced despite higher personnel costs in connection with the five-year strategic plan launched in 2016.

The implementation of this plan continues to progress well. With the unveiling of the summer collection for 2020 at the ISPO trade fair in Munich in June, the almost complete renewal of the clothing collection is well advanced. Products equipped with NFC technology for increased customer loyalty were well received in the market. With innovative products, a consistent pricing strategy and a reduction in the number of styles, it was possible to further increase the gross margin compared with the previous year. The expertise built up in the field of digitalization will now allow the brand to be positioned much more homogeneously across all sales channels.

In addition to growth in the stationary buiness, the selective cooperation with specialist retailers was deepened, revenue in the new digital channels continued to exhibit strong growth. The online store is now available in about 20 countries, with France and Norway added in the first half-year. The network of mono-brand stores was also further optimized and streamlined, including the opening of new points of sale in Shanghai and Lucerne and the closure of six in Korea. At the end of the reporting period, orders for the coming winter season were significantly higher than in the previous year.