Sheet Metal Processing –
Solutions for cutting, bending and automation.
As intended, progress was made in 2019 to build-up of the “Automation” and “Software Services” competence centers with the aim of exploiting the opportunities arising from the digital transformation in connection with the current “World Class Manufacturing” campaign. A roadmap was drawn up for this purpose and collaboration with external partners was intensified. In the context of the new products launched in 2019, the focus in the top customer segment was directed at flexible automation and integrated manufacturing cells with comprehensive software solutions for both machine control and end-to-end production and order management. In the coming years, an offensive product strategy will be adopted to improve the market position in the mid-range price segment through significant growth. This will include the introduction of the next generation of BySmart Fiber cutting systems, which have also been manufactured at the Niederönz site since September 2019, and not just in China. Starting in 2020, these systems are also intended to be assembled at the new factory in the USA. The products launched in the mid-range price segment also included bending systems and automation solutions. Finally, a new generation of cutting systems was also launched in DNE Laser’s Chinese entry-level product segment, which was in decline and hotly contested in 2019, and initial steps were taken toward developing the export business.