Mammut Sports Group
Clothing and mountaineering equipment.
The progressive implementation of the strategy necessitated special business excellence measures in 2019 to optimize processes, consolidate the transformed organization and to manage the increasing complexity as growth continued. Measures taken in 2019 to expand the scalable business models included the ongoing development of the digital platform strategy and linking consumer-relevant content with commercial offers. To this end, 120 products were fitted with “Mammut Connect” at the end of 2019, which, through NFC technology, allows customers to access comprehensive product information on demand, use additional services or be part of a digital social network. The online store was available in 19 markets at the end of 2019, and Mammut’s present on digital marketplaces was expanded globally. The streamlining of the monobrand store network also continued, including newly designed and/or additional points of sale.
With innovative products, a consistent pricing strategy and a reduction in the number of styles, the Group managed to further increase the gross margin in 2019 as well. The release of the “Photics” jacket represented, among other things, the launch of the world’s first laser-fused and therefore waterproof quilted down jacket, which received the “ISPO Winner Award”. Innovations introduced to the market also included clothing manufactured from left-over or recycled materials to meet customer demand for environmentally friendly and sustainably produced products, which are also lighter and more versatile in urban areas.